Since 1946, Ziera has been building comfort technology as well as beautiful style into its shoes. Ziera began in 1933 when brothers-in-law Mervyn Adams and David Robertson – two podiatrists – decided to create anatomical lasts for shoes that would help their customers’ feet. Manufacturing began in 1946, and the shoes known as Mervyn Adams Arch Supporting Shoes proved to be immediately successful. Over the next few decades, these shoes branched out all over New Zealand, and later Australia and the United States. By 2010, the company launched its products under the Ziera brand, focusing on stylishly comfortable shoes.